Brand strategy for leading animators
Our relationship with the talented team at Fudge started after a chance meeting on a train. On our way to the same conference, we started chatting about the Fudge brand and the historical challenges they’d had defining their unique point of difference. They weren't looking for a rebrand - but they did need some direction to set the brand on track for the next phase of growth.
We immersed ourselves in the brand, working with the senior team to gain insight into the values and ethos at the heart of the business. We explored the business in depth, gaining a deep understanding of the company’s unique point of difference, as well as exploring growth plans so that we could define the brand vision and establish a strategy for the future of the brand.