Playtime for children's shoe brand

 

Inch Blue is a leather shoe brand for babies and toddlers. It's a well-established brand with a following of loyal fans across the globe. But with competition nipping at its heels, the brand needed new purpose and new direction. It needed to re-connect with its customers and build a stronger and more distinctive personality. Following a competitor analysis and definition of the brand proposition, we commenced the visual repositioning of the brand, as well as the definition of the brand tone of voice.

 
 
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At the heart of the brand is the concept of 'play'. Our goal was to bring this concept to life through the brand identity, and also through a marketing campaign on social media to launch the new brand to its customers.

 
 
 
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There was an opportunity to engage with customers and create a deeper emotional loyalty to the brand, which we did through a 6 month social media campaign across Facebook, Twitter and Instagram. This included the direction of brand photography and videos. We also created a social strategy to inspire and enable Inch Blue to 'own' their social content on an ongoing basis.

 
 
 
 
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Marketing campaign
 
Marketing campaign
Marketing campaign