Comparison brand for 'oh no!' moments
Protect Your Gadget is the only gadget insurance comparison website in the UK that provides an impartial service to help the public compare gadget insurance prices and packages. We became involved prior to the launch of the service, at a stage where the brand proposition was completely undefined. Through close collaboration with the client, we assessed the competitive marketplace and gave clarity to the brand proposition by defining the unique qualities behind the brand and the values at the heart of it.
The visual identity we created was designed to reflect those values, as well as achieving stand-out in the cluttered insurance and comparison market. The illustrations and brand messaging were created to appeal to key target audiences, and by personifying the gadgets as clumsy, loveable characters, we playfully express the emotional attachment we all have to our gadgets.
The overall concept has the creative legs to take the brand mainstream, with exciting opportunities for brand development and striking visual campaigns in the future.
We worked alongside a UX specialist to design the front-end of the website, providing a compelling and user-focused funnel through the comparison process. The site is now the dedicated platform linked to by comparison giant GoCompare for gadget comparison.