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CBeebies launch for new children’s show

 

Tee and Mo is an animated TV show all about the daily adventures of a funny and energetic little monkey, Tee, and his clever and unstoppable mum, Mo.

When the Tee & Mo team got in touch with us, the show was soon to launch on CBeebies. Although the brand had already gained a good following through a collection of online games and songs, the CBeebies launch was a significant milestone, and we were asked to assist with the development of a content plan for social media, to introduce the brand and start to build a following for the show itself pre- and post-launch. 

 
It’s been thoroughly lovely working with you ladies, you have been consistently warm, professional and on the case from the very start. You clearly live and breathe your brand ethos through everything you deliver, what safer pair of hands for our brand! Big thanks
— Carys Rowan, Producer, Tee & Mo
 
 
 

Crucial to this piece of work was gaining an understanding of the Tee & Mo brand - the characters, the stories and the values behind the concept. We then developed a plan for social content to reflect all aspects of the brand, from ideas for fun and games, to behind-the-scenes content featuring Lauren Laverne, the celebrity voice of Mo. The content plan we provided gave the team a platform to properly launch the brand, and start to build a following of loyal fans.

 
 
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