CBeebies launch for new children’s show
Tee and Mo is an animated TV show all about the daily adventures of a funny and energetic little monkey, Tee, and his clever and unstoppable mum, Mo.
When the Tee & Mo team got in touch with us, the show was soon to launch on CBeebies. Although the brand had already gained a good following through a collection of online games and songs, the CBeebies launch was a significant milestone, and we were asked to assist with the development of a content plan for social media, to introduce the brand and start to build a following for the show itself pre- and post-launch.
Crucial to this piece of work was gaining an understanding of the Tee & Mo brand - the characters, the stories and the values behind the concept. We then developed a plan for social content to reflect all aspects of the brand, from ideas for fun and games, to behind-the-scenes content featuring Lauren Laverne, the celebrity voice of Mo. The content plan we provided gave the team a platform to properly launch the brand, and start to build a following of loyal fans.