A brand to take on the tampon giants
TOTM makes awesome organic sanitary products for women. Right from the start, TOTM set out to be a disruptive brand, aiming to change the attitudes and behaviours of its target audiences. We were brought on board to undertake a brand review and look at how the overall identity could better represent the mission and values at the heart of the brand. The aim was also to improve the online customer experience and improve sales conversions.
Following a strategic look at the market and a review of the brand proposition, we redesigned the brand identity, and developed a distinctive photography style for both product and lifestyle images. We managed and directed photo shoots to create a suite of images for use across the website and beyond.
We also redesigned the company website, working with a UX specialist to ensure the site not only looked amazing, but was carefully designed to optimise the customer experience and maximise sales. Within a month of relaunch, sales conversions had increased from 0.8% to 2.2% on mobile, and from 2.7% to 5.5% on desktop. The customer feedback says it all.