Creation of outdoor toy brand for little adventurers
The Wonderlings brand was born from a desire to inspire families to enjoy more time outside together. It's more than a collection of outdoor toys, games and gifts - it's about having adventures, celebrating nature and making memories.
We named the company and defined a brand strategy for Wonderlings which centered on this core narrative. Then we built a brand identity and tone of voice to express that brand proposition. As well as designing and building the Wonderlings e-commerce website, we conceived and delivered social media and marketing campaigns to engage with the brand's key audiences.