Playtime for children's shoe brand
Inch Blue is a leather shoe brand for babies and toddlers. It's a well-established brand with a following of loyal fans across the globe. But with competition nipping at its heels, the brand needed new purpose and new direction. It needed to re-connect with its customers and build a stronger and more distinctive personality. Following a competitor analysis and definition of the brand proposition, we commenced the visual repositioning of the brand, as well as the definition of the brand tone of voice.
At the heart of the brand is the concept of 'play'. Our goal was to bring this concept to life through the brand identity, and also through a marketing campaign on social media to launch the new brand to its customers. There was an opportunity to engage with customers and create a deeper emotional loyalty to the brand, which we did through a 6 month social media campaign across Facebook, Twitter and Instagram. This included the direction of brand photography and videos. We also created a social strategy to inspire and enable Inch Blue to 'own' their social content on an ongoing basis.