Comparison brand for 'oh no!' moments


Protect Your Gadget is the only gadget insurance comparison website in the UK that provides an impartial service to help the public compare gadget insurance prices and packages. We became involved prior to the launch of the service, at a stage where the brand proposition was completely undefined. Through close collaboration with the client, we assessed the competitive marketplace and gave clarity to the brand proposition by defining the unique qualities behind the brand and the values at the heart of it.

The visual identity we created was designed to reflect those values, as well as achieving stand-out in the cluttered insurance and comparison market. The illustrations and brand messaging were created to appeal to key target audiences, and by personifying the gadgets as clumsy, loveable characters, we playfully express the emotional attachment we all have to our gadgets. The overall concept has the creative legs to take the brand mainstream, with exciting opportunities for brand development and striking visual campaigns in the future.

We worked alongside a UX specialist to design the front-end of the website, providing a compelling and user-focused funnel through the comparison process. The site is now the dedicated platform linked to by comparison giant GoCompare for gadget comparison.

 

Logo design

Logo design

 
Brand proposition

Brand proposition

Brand illustrations

Brand illustrations

Brand illustrations

Brand illustrations

Website design

Website design

Website design

Website design

Brand illustrations

Brand illustrations

Playtime for children's shoe brand

 

Inch Blue is a leather shoe brand for babies and toddlers. It's a well-established brand with a following of loyal fans across the globe. But with competition nipping at its heels, the brand needed new purpose and new direction. It needed to re-connect with its customers and build a stronger and more distinctive personality. Following a competitor analysis and definition of the brand proposition, we commenced the visual repositioning of the brand, as well as the definition of the brand tone of voice.

At the heart of the brand is the concept of 'play'. Our goal was to bring this concept to life through the brand identity, and also through a marketing campaign on social media to launch the new brand to its customers. There was an opportunity to engage with customers and create a deeper emotional loyalty to the brand, which we did through a 6 month social media campaign across Facebook, Twitter and Instagram. This included the direction of brand photography and videos. We also created a social strategy to inspire and enable Inch Blue to 'own' their social content on an ongoing basis.

 

 
Brand guidelines

Brand guidelines

Brand guidelines

Brand guidelines

Brand identity

Brand identity

Social media campaign

Social media campaign

Social media campaign

Social media campaign

Brand photography / social media campaign

Brand photography / social media campaign

Brand photography / social media campaign

Brand photography / social media campaign

Brand photography / social media campaign

Brand photography / social media campaign

Brand transformation and redirection

 

PSI is a consultancy business specialising in the housing and public sectors. As a business it was successful, but as a brand, it lacked purpose and needed to find its place in the market. We helped PSI to re-evaluate the direction of the brand and to identify opportunities for brand growth. Following a competitor analysis, definition of brand proposition and repositioning exercise, we developed a brand identity and tone of voice to take the business in an entirely new direction. As well as creating the necessary marketing collateral to launch the new strategically-focused brand, we also designed and built a new company website, along with illustrations, brand photography and messaging to tie the whole concept together.

 

 
Responsive website / company stationery

Responsive website / company stationery

Brand illustrations

Brand illustrations

Brand illustrations

Brand illustrations

Website design / website build

Website design / website build

Stationery design

Stationery design

Creation of outdoor toy brand for little adventurers

 

The Wonderlings brand was born from a desire to inspire families to enjoy more time outside together. It's more than a collection of outdoor toys, games and gifts - it's about having adventures, celebrating nature and making memories.

We named the company and defined a brand strategy for Wonderlings which centered on this core narrative. Then we built a brand identity and tone of voice to express that brand proposition. As well as designing and building the Wonderlings e-commerce website, we conceived and delivered social media and marketing campaigns to engage with the brand's key audiences.

 

 
Website design / website build

Website design / website build

Responsive retail website

Responsive retail website

Postcard design

Postcard design

Advertising

Advertising

Brand photography

Brand photography

Brand photography

Brand photography

Brand and social strategy for content publisher

 

Pensord is a short-run magazine printer and content delivery specialist. We have worked with Pensord to define the company’s brand proposition by assessing the market and establishing a brand positioning strategy for the business. Our immediate focus has been to maximise online opportunities by creating a new company website, and also by developing a clear content and social media strategy. The goal was to ensure brand content was more engaging, considered, insightful and strategically aligned with the brand proposition. We have also produced brand photography for use across all platforms.

“Marsden/Mee took the time to really understand our brand, our market and our customers. They delivered a clear online brand strategy and social media plan that we hope will be hugely beneficial to our business. We are now able to implement the plan ourselves and provide content to our customers that has a much more strategic focus. I would highly recommend Marsden/Mee as thorough and professional and a pleasure to do business with.”

Darren Coxon, Managing Director, Pensord

 
Website design / website build

Website design / website build

Website design / website build

Website design / website build

Brand photography

Brand photography

Brand photography

Brand photography

Brand photography

Brand photography

Brand photography

Brand photography

Brand photography

Brand photography